6 ways to grow your business
1-I think it’s safe to say that in today’s day and age if you’re running your own business, you need to be advertising – digitally. Whether you’re b2b or b2c, the business world has become so competitive that very few have the luxury of not having to market and advertise their products or services online.
2-Build an irresistible offer and work backwards.
One of the most powerful growth hacking strategies you could employ is to focus on building the irresistible offer and to work backwards. The offer is key. Of course, you do have to understand who your target demographic is. You need to know your customer. Otherwise, if you don’t know them down to the very last detail, how can you expect the offer to be irresistible to them.
3-Pay attention to the user experience.
Look at it from the customer’s point of view. Analyze the entire journey. What does the user’s experience look like? How effective is your site in drilling down and taking them through the stages of your sales funnel? How easy is the site to navigate and understand? What does the mobile experience look like?
4-Build a value-driven lead magnet.
How much value are you adding to the exchange? A very small percentage will buy right away. It often takes somewhere between 90 days and 18 months for the consumer to buy once they’ve inquired about a product or service.Be there when they’re ready to transact.
5-Nurture subscribers with an email sequence.
One great way to growth hack is to connect with your subscribers. Sounds too fundamental, doesn’t it? If you can nurture your subscribers and develop a relationship over time, you can ultimately get them to buy something from you. But, if they don’t connect with you on some level, then you can pretty much forget about it.
6-Focus on conversions and optimization.
Do you have a converting offer? Without a converting offer, you can’t possibly begin to scale or even optimize those conversions. Now, building a converting offer does involve invoking a lot of marketing principles into one. Your offer needs to be good, first and foremost.
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