NEW AGE OF
We pride ourselves in offering skills and expertise that ensures a sound communication in all that we do. We are passionate about brands and people.
We build brands & people and consider all
aspects of communication within our agency.
ABOVE THE LINE
Focuses closely on reaching a large audience through channels that enable the brand or individual to do so. Above the line media considers: television, print and radio to name but a few aspects.
THROUGH THE LINE
This marketing is an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions.
BELOW THE LINE
The focus here lies within channels that reach an individual rather than a mass appeal. This focus stems primarily on the experience individuals have with the brand or individual. Includes digital and out of home experiences.
We offer our expertise within the branding and design sphere and we consult within these two frameworks enabling brands to understand their audience and means of communication within the digital age.