About FYIonline

FYIonline isn't your average online store. It's a deeply personal brand built on purpose, passion, and identity. Founded in 2009 by Christopher Augustine, FYIonline was never meant to just sell products — it was created to help people discover and express who they truly are.

In a world where so many brands shout for your attention, FYIonline speaks to your soul. The name FYI stands for Find Your Identity — a powerful reminder that when you truly know yourself, everything in life starts to make sense. Your confidence grows. Your decisions become clearer. You move with purpose, knowing exactly where you're headed and why.

This store is an extension of Chris's heart and lifestyle — a curated collection of the things he loves and enjoys the most. From tech gadgets to wellness products, fashion, homeware, and everything in between, each item is handpicked because it aligns with his values: quality, authenticity, and good vibes only.

As a natural entrepreneur, Chris did what most people wouldn't — he skipped the middlemen and went directly to the manufacturers, negotiating the best possible deals so he could offer premium products at unbeatable prices. And then he took it a step further: he made sure you could shop without breaking the bank, thanks to Buy Now Pay Later options like Float, Payflex, Happy Pay, and PayJustNow.

Chris's journey is one of inspiration. After starting FYIonline with a big dream and even bigger faith, he went on to be featured on Forbes Africa, CNBC, CliffCentral, and SABC — after going viral and reaching over 40 million people in just six months, back when virality wasn't common, and everything was organic.

That kind of reach wasn't just numbers. It was proof that people resonate with real stories, real heart, and real people behind brands. FYIonline grew because it wasn't trying to be perfect — it was trying to be real. And it still is.

For the past 16 years, FYIonline has quietly become a go-to destination for people who want more than just a product — they want a connection, a meaningful experience, and a brand that gets them. Every order we pack, every message we send, every new product we launch — it's done with intention, love, and care.

We believe that shopping should be joyful, not stressful. That's why we've built a store that's fast, secure, and customer-friendly. From easy payment plans to fast nationwide delivery, and top-tier customer support, everything we do is about making life a little better — one product, one person at a time.

So whether you're here to shop, browse, or just get inspired — welcome to FYIonline.

You're not just a customer. You're part of the family.